3 Reasons to Start Podcasting Now

3 Reasons to Start Podcasting Now

If you’re on this website, you know we’re advocates for podcasts. But why? We’ve got three huge reasons to jump into the podcastverse. 1. Podcast popularity is still growing.  Over the last decade, Edison Research has conducted studies year-over-year...
Making Your New Podcast Idea a Reality

Making Your New Podcast Idea a Reality

How Truth Work Media Takes Your Show from Start to Finish If you have a story (and you do), a topic of interest, a passion and a lot of determination, you can make a podcast If you’re on this website and reading this blog, you have at least some interest in starting...
5 Reasons Podcasts Fail: And How to Make Yours a Success

5 Reasons Podcasts Fail: And How to Make Yours a Success

If you’re in the podcasting world, you may have heard of “podfading.” It’s the word content creators speak with trepidation in the corner of a dark pub, the one that sends shivers down every podcast creator’s spine. Podfade is the word people use to describe a podcast...
Connecting with Your Podcast Audience

Connecting with Your Podcast Audience

The Podcaster-Audience Relationship Why is it that podcasts feel intimate in a way that other forms of media don’t? Some say it has to do with choice. People decide what content they want to listen to. They search for podcasts they think they’d like and can choose to...
Getting a Grip on Podcast Advertising

Getting a Grip on Podcast Advertising

Are all Ads the Actual Worst? If the word “advertising” is like a swear word to you, you’re not alone. Ads interfere with people’s content (why else would premium and streaming services cut them out altogether?). Retargeting strategies freak people out. And Facebook’s...