by Michael | Jul 1, 2021 | Podcasting
B2B (Business-to-Business) sales can make or break your business, and content creation can generate and nurture these sales better than almost any method. A B2B sale involves one business buying a product or service from another business. Because a business has more...
by Michael | Jul 1, 2021 | Podcasting
Business is shifting to the internet, and content creation is one of the best ways for your business to establish an online presence. According to the U.S. Department of Commerce, e-retail has increased from about 5% of total retail sales in 2012 to 13.6% in 2021....
by Michael | Jul 1, 2021 | Podcasting
Many companies – from Fortune 500 to start-ups – are beginning to rely on podcasts to communicate with consumers. Likewise, more consumers are turning to podcasts. According to The Infinite Dial, the longest-running survey of American digital media...
by Michael | Jan 18, 2021 | Podcasting
What is a podcast? The term “podcast” first appeared in 2004, when Adam Curry, former MTV video jockey, and software developer Dave Winer, coded a program known as iPodder, which enabled them to download internet radio broadcasts to their iPods. Curry now...
by Michael | Dec 31, 2020 | Podcasting
As we wrap up 2020, I am sitting at my desk, working, while I’m supposed to be on vacation. That pretty much sums up 2020. It hasn’t gone as planned. As I am sitting here, I am thinking about where this company is going in 2021, and how I can help lead it there. I...
