by Michael Yoder | Sep 23, 2026 | Podcasting
A brokered weekend radio show still works for advisors whose best clients are local, over 60, and willing to come to a dinner seminar. For most other practices, a podcast recorded on video and published to YouTube and audio apps costs less over time, reaches people... 
by Michael Yoder | Sep 23, 2026 | Podcasting
A recorded podcast episode is treated like any other piece of advertising, so it goes through your firm’s compliance review before it is published. For a registered rep, that usually means a registered principal approves the finished episode and its written... 
by Michael Yoder | Sep 14, 2026 | Podcasting
Short answer: sometimes, yes. Not quickly, and not for most shows. But it happens, and it just happened to a client of ours. Moving Fort Wayne, a podcast we produce for Noll Team Real Estate, landed Ruoff Mortgage as a corporate sponsor. A local real estate show, in... 
by Michael Yoder | Aug 4, 2026 | Podcasting
Last updated: August 2026 Podcasting in 2026 is a mainstream American media habit, a nearly $3 billion U.S. advertising category, and an increasingly video-first format. This page collects the numbers that matter to businesses evaluating a podcast as a marketing... 
by Michael Yoder | Aug 4, 2026 | Podcasting
The short answer on podcast production cost Podcast production costs between $50 and $25,000 per episode, and that range is not a typo. Freelance editing starts near $50. Full service production for a business runs roughly $400 to $1,500 per episode. Narrative... 
by Michael Yoder | Aug 4, 2026 | Podcasting
Starting a business podcast is a five-part process: decide whether a show actually fits your marketing goals, define the format and audience, buy a modest amount of gear, record and edit a small batch of episodes, then publish through a hosting platform that... 
by Michael Yoder | Jul 21, 2026 | Podcasting
How our South Bend crew ended up producing an episode of Rainn Wilson’s Soul Boom podcast, with a weekend’s notice. A few weeks back, my phone rang with a California number I didn’t recognize. I almost let it go to voicemail. When I picked up, the... 
by Michael Yoder | Mar 29, 2023 | Podcasting
Here’s something nobody tells you when you launch a podcast: publishing your episode is the easy part. Getting it found is an entirely different problem. Most business podcasts are invisible. Not because the content is bad, but because nothing about the way... 
by Makenna Smith | Dec 19, 2022 | Podcasting
Are you looking for a way to reach a larger audience and boost your small business’s visibility? A podcast for your small business may be the answer. Podcasting is a powerful and growing medium for businesses of all sizes to connect with their target customers.... 
by Makenna Smith | Oct 31, 2022 | Podcasting
Establishing a B2B podcast is the first step in reaching your audience and proving your brand’s value. But your B2B podcast needs a Youtube channel if you desire to create a competitive B2B marketing strategy. As with any other form of marketing strategy, a B2B...