by Michael Yoder | Sep 23, 2026 | Podcasting
A brokered weekend radio show still works for advisors whose best clients are local, over 60, and willing to come to a dinner seminar. For most other practices, a podcast recorded on video and published to YouTube and audio apps costs less over time, reaches people... 
by Michael Yoder | Sep 23, 2026 | Podcasting
A recorded podcast episode is treated like any other piece of advertising, so it goes through your firm’s compliance review before it is published. For a registered rep, that usually means a registered principal approves the finished episode and its written... 
by Michael Yoder | Sep 14, 2026 | Podcasting
Short answer: sometimes, yes. Not quickly, and not for most shows. But it happens, and it just happened to a client of ours. Moving Fort Wayne, a podcast we produce for Noll Team Real Estate, landed Ruoff Mortgage as a corporate sponsor. A local real estate show, in... 
by Michael Yoder | Aug 4, 2026 | Podcasting
Last updated: August 2026 Podcasting in 2026 is a mainstream American media habit, a nearly $3 billion U.S. advertising category, and an increasingly video-first format. This page collects the numbers that matter to businesses evaluating a podcast as a marketing... 
by Michael Yoder | Aug 4, 2026 | Podcasting
The short answer on podcast production cost Podcast production costs between $50 and $25,000 per episode, and that range is not a typo. Freelance editing starts near $50. Full service production for a business runs roughly $400 to $1,500 per episode. Narrative... 
by Michael Yoder | Aug 4, 2026 | Podcasting
Starting a business podcast is a five-part process: decide whether a show actually fits your marketing goals, define the format and audience, buy a modest amount of gear, record and edit a small batch of episodes, then publish through a hosting platform that...