Short answer: Facebook no longer hosts podcasts. Meta shut down its native Facebook Podcasts product in 2022, so you cannot connect an RSS feed and have episodes appear automatically anymore. In 2026, the way to “put your podcast on Facebook” is to host the show with a normal podcast host, then use a Facebook Page to publish video clips (Reels), full video episodes, and link posts that drive people to the episode. This guide walks through the current setup, step by step.
Last updated: July 2026. Written by the podcast production team at Truth Work Media.
Did Facebook Get Rid of Podcasts?
Yes. Facebook launched a native podcast feature in June 2021 that let Page owners connect an RSS feed so new episodes posted to Facebook automatically, with an in-app player. Meta announced in May 2022 that it was retiring the product, and podcasts stopped working on the platform on June 3, 2022. Meta discontinued its short-form audio product (Soundbites) and its central audio hub at the same time, and folded Live Audio Rooms into Facebook Live.
Meta framed the change as simplifying its audio tools. In practice, the company shifted attention and distribution to short-form video.
This matters because a lot of podcasting advice still floating around the internet, including older versions of this very page, tells you to paste your RSS feed into Facebook Creator Studio. That option is gone. If a guide tells you to connect a feed, it is out of date.
What Actually Works for Podcasts on Facebook in 2026?
Facebook is now a video and community platform for podcasters, not a listening platform. Three things carry the weight:
- Reels. Meta has consolidated Facebook video under the Reels umbrella. The old Video tab was renamed the Reels tab, the separate upload flows for feed video and Reels were merged into one publishing experience, and Meta states that Reels have no length or format restrictions, so short, long, and Live all live in the same system. Video analytics were merged accordingly.
- A Facebook Page for the show. This is your searchable home base, your link hub, and the account you post and advertise from.
- Groups and conversation. Facebook still rewards genuine back and forth. Comments, questions, and community posts do more for a podcast than a bare episode link.
The practical translation: your podcast is distributed by Apple Podcasts, Spotify, YouTube, and your host’s feed. Facebook is where you market it.
How Do I Set Up My Podcast for Facebook? (Step by Step)
Step 1: Get the show hosted and in the directories first.
Record your episode, then upload it to a podcast host (Buzzsprout, Libsyn, Captivate, Podbean, RSS.com, and others all work). Your host generates the RSS feed that every directory reads. Submit that feed to Apple Podcasts via Podcasts Connect and to Spotify for Creators. Apple review has historically taken anywhere from about a day to a couple of weeks. This part of the old advice still holds: the feed is the backbone of everything, it just no longer plugs into Facebook.
Step 2: Create a Facebook Page for the podcast.
Use the show name as the Page name so it is findable by search. Fill in the category, the About section, a profile image (your cover art crops well), and a cover image. Put your listen link in the Page’s website field and in a pinned post.
Step 3: Record video, or plan to create video from your audio.
This is the single biggest change from the 2021 playbook. Facebook distribution is video distribution. If you record video, you have clips ready. If you record audio only, you can still create audiograms (an animated waveform or static frame with burned in captions) so you have something to post. We break the case for filming down further in our guide to video podcasting.
Step 4: Cut vertical clips from each episode.
Pull the moments that stand on their own: a strong opinion, a surprising number your guest cited, a laugh, a clean answer to a common question. Aim for roughly 30 to 60 seconds. Export vertical at 9:16 (1080 by 1920). Burn in captions, because a large share of Facebook viewing happens with sound off.
Step 5: Publish the clip as a Reel, with the link in the description.
Post the clip natively to Facebook rather than sharing a link to it somewhere else. Put the hook in the first second, and put the “listen to the full episode” line and link in the caption.
Step 6: Post the full episode too, if you have video.
Since Meta removed length caps on Reels, you can upload the full video episode to the Page. It gives new listeners a way to sample the show without leaving the app, and it gives you a permanent asset on the Page.
Step 7: Schedule and measure in Meta Business Suite.
Meta Business Suite is where you schedule posts, Reels, and Stories, go live, and read performance. Check which clips actually held attention, then cut more clips like those.
What Should I Post: Clips, Full Episodes, or Links?
All three, in different proportions. A workable weekly rhythm for one episode:
- Two to four vertical clips as Reels. These are your reach engine. Reels get surfaced to people who do not follow the Page, which is the only reliable free discovery mechanism Facebook offers a podcast right now.
- One full video episode, if you film.
- One text or image post that asks a real question tied to the episode topic and invites replies.
- One link post with the episode link for the people who just want to go listen.
Lead with value, not with “new episode out now.” A commonly cited rule of thumb is roughly 80 percent value and 20 percent promotion. Bare link drops are the weakest thing you can post, so make the link the last step of a post that was already interesting.
Do Facebook Groups Still Help Podcasters?
Yes, and they are underused. Two approaches:
- Participate in existing Groups where your ideal listener already is. Answer questions in your area of expertise without linking. Once you are a known contributor, an occasional relevant episode link is welcome instead of spam. Read each Group’s rules first, since many ban self-promotion outright.
- Run a Group for your show if you have enough of an audience to keep it alive. A Group is worth starting when there is a real reason for members to talk to each other, not just to you.
For business podcasts, Groups tied to an industry or a region usually convert better than a general podcast Group.
What Mistakes Should I Avoid?
- Following 2021 era instructions. Anything that tells you to connect an RSS feed to Facebook, use the Facebook podcast player, or set up Soundbites is describing a product that no longer exists.
- Posting horizontal clips. Facebook shows video vertically first now. Horizontal clips still play, and viewers can expand to landscape, but vertical wins the feed.
- Skipping captions. Silent autoplay is the default viewing condition.
- Posting the same clip to every platform with no adjustment. The hook and caption should match the platform. Our TikTok promotion guide covers how the same source episode gets cut differently for a different audience.
- Treating Facebook as your only channel. Facebook is a promotion layer on top of directory distribution and search. Discovery still runs heavily through Apple Podcasts, Spotify, and YouTube, plus podcast search itself, which we cover in our podcast SEO guide.
Frequently Asked Questions
Can I still add my podcast to Facebook with an RSS feed?
No. Facebook removed RSS based podcast publishing when it shut down the native podcast product in June 2022. There is no current setting that makes new episodes post to a Facebook Page automatically from your feed.
Why did Facebook shut down podcasts?
Meta announced in May 2022 that it was simplifying its audio tools on Facebook. The company retired podcasts, Soundbites, and the audio hub, and moved investment toward short-form video.
Does Facebook have a podcast player now?
No. Listeners who click an episode link from Facebook are handed off to whatever player you point them at: Apple Podcasts, Spotify, YouTube, or your show’s own website.
What is the best video format for a podcast clip on Facebook?
Vertical, 9:16, 1080 by 1920, roughly 30 to 60 seconds, with burned in captions and a hook in the first second. Meta has removed length restrictions, so longer video is allowed, but short clips are what get pushed to non-followers.
Should I post my full episode on Facebook or just clips?
Post both if you have video. Clips are what reach new people. The full episode gives interested viewers somewhere to go without leaving the app, and it keeps the Page from looking thin.
Do I need a separate Facebook Page for my podcast, or can I use my business Page?
Either works. Use your existing business Page if the podcast is a marketing channel for that business and the audiences overlap. Create a separate Page if the show has its own name, its own brand, and an audience that is broader than your customer base.
How often should I post about my podcast on Facebook?
Several times per episode, spread across the week, mixing clip posts with conversation posts. One announcement post per episode is not enough to matter.
Is it worth paying to promote podcast clips on Facebook?
It can be, once you know which clips already perform organically. Promote a proven clip rather than paying to find out whether a clip works. If you would rather not manage clip creation and promotion yourself, Truth Work Media produces short-form clips and handles social promotion as part of its production packages.
About Truth Work Media
Truth Work Media is a podcast production company based in South Bend, Indiana, working with B2B and B2C businesses on audio and video podcasts. Their tagline is “One Team to Plan, Produce, and Promote Your Podcast,” and the work spans the whole show: pre-production support like scheduling, show prep, strategy, and directory submissions, in-person recording at their South Bend studio, and post-production including editing, show notes, video clips, and social promotions. The team also produces podcasts for tax firms. You can see the full list of what they handle on the services page or browse more guides in the knowledge base. Ready to put your show in front of more people? Contact Truth Work Media to talk it through.
Podcast production by Truth Work Media, https://truthworkmedia.com
