How Long Should I Make My Podcast?

How Long Should I Make My Podcast?

by: Josh Hartsell
Published on: August 9, 2017

How long should I make my podcast?

To answer the question, “How long should I make my podcast?” begin by asking yourself two follow up questions: Who is my podcast audience? How frequently will I release podcast episodes?

The audience question gives you an indication of their expectations, time constraints, and length tolerance. For instance, if your podcast recaps the daily news cycle or sports update and most listeners play it on their way to work, keeping it under 30 minutes ensures it can be consumed within the average daily commute. If your podcast records friends extemporaneously recapping the most recent episode of Game of Thrones, your audience may be more inclined to enjoy an extended episode.

Keeping your podcast audience in mind, helps you tailor an experience that maintains engagement and loyalty.

Quick Recap >5 minutes
Rant 1–15 minutes (maybe up to 30)
Interview 15–60 minutes (with exceptions)
Curated Stories 60 minutes
Free form discussion 60–90 minutes


Next, you want to consider your podcast release frequency. The question of podcast frequency helps determine the amount of time your listeners have at their disposal. If you release a 5 minute daily podcast, most people could listen during their morning routine or commute. However, a daily 30 minute podcast means that even a most loyal fan could find themselves hours behind if they skip a week of listening due to a break for vacation.

The chart below can serve as a quick guide to help guide you in what your audience will likely be interested and able to consume.

Multiple times a day >5 minutes
Daily 1–15 minutes (maybe up to 30)
Weekly 15–60 minutes (with exceptions)
Biweekly 60 minutes
Monthly 60–90 minutes


Lastly, remember, determining the length of your podcast is an important question to consider. But above all never lose sight of three most important elements to successful podcasts: Consistency. Content. Quality.


Related Articles

Why You Need To Start A B2B Podcast

Why You Need To Start A B2B Podcast

Today’s business landscape is packed with noise. The proliferation of social media, online communities, and 24/7 newsfeeds has left business leaders struggling to cut through the static and connect with their target audiences in a meaningful way. That’s why you need...

read more
Monetizing Your Podcast With Ads

Monetizing Your Podcast With Ads

If you are hoping to monetize your podcast, the first step you can take is advertising. Advertising in podcasts is commonplace and generally expected from any new podcast, regardless of topic. If you’re serious about launching your own podcast, you need to consider...

read more
How To Improve Your Podcast Interview Skills

How To Improve Your Podcast Interview Skills

  Improving your interview skills as a podcast host is a necessary practice. Creating a successful podcast involves more than just producing great content. A great host is also essential for drawing listeners in, keeping them hooked, and encouraging them to tune in...

read more

Ready to roll? Ready when you are!