Podcast Production for Real Estate

Your market moves fast. Your marketing should keep up.

We build and run full audio and video podcasts for real estate teams and brokerages. The branding, the channel, the episodes, and the clips that turn local market knowledge into listings and referrals.

Recording Moving Fort Wayne with Brad Noll.

Shows we produce
Moving Fort Wayne podcast cover art
Student of the Game podcast cover art with host Brad Noll
Messy In The Middle podcast for realtors cover art

Moving Fort Wayne  ·  Student of the Game  ·  Messy In The Middle

Noll Team Real Estate · Fort Wayne

A local show that other businesses now pay to reach.

Moving Fort Wayne walks buyers and sellers through the questions that actually stall a move. Making an offer, upsizing, downsizing, relocating for work, buying an investment property. It is not a highlight reel of listings. It is the conversation an agent has with a nervous buyer, recorded.

Student of the Game goes deeper on the business behind the business, and is past 74 episodes.

Brad pitched a sponsorship. An agent at Ruoff Mortgage said yes, because the relationship was already there, the show published on a dependable cadence, and the Noll Team had a reputation in Fort Wayne worth being associated with.

The podcast did not manufacture credibility. It packaged credibility the team had already earned into something another business could buy into.

Hosted by Brad Noll  ·  34+ episodes  ·  Apple, Amazon Music, Captivate, YouTube

Channel performanceLast 90 days
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Views on the Noll Team channel, where we produce their podcast
▲ Trending up
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Hours watched, more than a month of continuous viewing
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New subscribers
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Audio listens per quarter, on top of the video
Brad Noll recording an episode of Moving Fort Wayne
Brad Noll recording an episode of Moving Fort Wayne.

Messy In The Middle · Podcast for Realtors

Ninety-four episodes. A complete run.

Hosted by Jefi Moultrie and Ed Billings, two agents working opposite coasts, talking honestly about building a real estate business without burning your life down to do it.

The show ran weekly for years and wrapped at 94 episodes. That is worth separating from the way most podcasts end. The average show quits before episode 20, usually from exhaustion inside the first few months. This one ran its course and closed on the hosts' terms.

And the catalogue keeps working. Ninety-four episodes of real answers stay searchable, stay linkable, and keep getting found long after the last one published. That is the part a finished show still does for you.

It was also produced entirely remotely, start to finish. You do not need to be in the same room, or the same time zone, to build something that lasts years.

LongevityComplete run
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Episodes published, start to finish
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Coasts, one remote workflow
Weekly
Cadence held for years, not months
What the written assets look like

Every episode also becomes a search optimized article.

Not a summary. A real article, structured to be found by someone who has never heard of your show. This is the opening of the one we wrote for a recent Moving Fort Wayne episode, unedited.

Blog Post.txt1,390 words

H1 How to Choose the Right Realtor in Fort Wayne

Meta description Learn how to choose the right realtor in Fort Wayne. Brad Noll and Richy Mon break down values, teams, and referrals that separate good agents from great.

Slug how-to-choose-the-right-realtor-fort-wayne

You've decided to buy or sell a home, and now you face a quieter but just as important choice: who do you trust to guide you through it? For most people, this is the biggest purchase of their life. Picking the wrong agent can turn an exciting chapter into a stressful one.

On this episode of Moving Fort Wayne, host Brad Noll of The Noll Team sits down with Richy Mon, the newest agent on the team, to answer a question a lot of buyers and sellers ask but rarely know how to approach: how to choose the right realtor. Richy brings a fresh perspective, having recently returned to Fort Wayne after five years working real estate in Nashville.

Why People Move, and Why the Right Realtor Matters

Before choosing an agent, it helps to understand what's driving the decision to move at all. According to Brad, the number one reason people moved in 2025 was to get closer to family, and he expects that trend to hold.

The full article continues for another 1,100 words.

The same episode also produces show notes with chapters, a LinkedIn article and a separate LinkedIn post, an email newsletter, pull quotes, copy for Facebook, Instagram and X, and the short vertical clips.

What ships every episode

One recording becomes a dozen pieces of content.

For Moving Fort Wayne and Student of the Game, every episode ships as a full content package. Not an edited audio file and a thumbnail.

✓ Edited episode, audio and video
✓ SEO show notes with chapters and timestamps
✓ A full SEO blog post
✓ LinkedIn article, plus a separate LinkedIn post
✓ Copy for Facebook, Instagram, and X
✓ An email newsletter section
✓ Pull quotes ready for graphics
✓ Vertical clips for Reels, TikTok, and Shorts
✓ A complete transcript

Brad's team records once. Then they have a month of material for every channel they use, written to sound like them, delivered ready to publish.

If your marketing person is the one turning episodes into blog posts and captions, you are paying for a podcast twice.

Why real estate

Trust compounds slowly. That is what a podcast is good at.

Your expertise expires

Rates, inventory, neighborhoods. A podcast publishes a current point of view every week instead of a website that ages.

Buyers already search video

Home tours, neighborhood guides, and rate explanations are among the most watched content on YouTube. A video podcast puts you there with something more substantial than a listing reel.

Every episode is a referral asset

Lenders, inspectors, title companies, and attorneys all want visibility with your audience. That is why sponsorships happen, and why guests say yes.

One conversation, a month of content

A single 40 minute recording becomes an episode, a YouTube video, clips, a blog post, and a newsletter section.

Questions

The things teams ask first.

How much time does this take me?

Most clients spend two to four hours a month recording. Everything around the recording is on us.

We already post video. Why a podcast?

Clips get attention. Podcasts build relationships. A show gives you a reason to talk to referral partners, local business owners, and past clients on the record, and it produces the clips as a byproduct rather than as the whole strategy.

Can a podcast actually make money?

It can. Moving Fort Wayne landed Ruoff Mortgage as a corporate sponsor after more than a year of publishing. That is not the goal we would set on day one and it is not guaranteed, but it becomes possible once a show is consistent and has an audience worth reaching.

Do we need to be in South Bend?

No. We produce shows for clients nationally. We have an in-person multi-camera studio in South Bend if you want to record with us, and we produce remotely just as often. Messy In The Middle ran for years with its two hosts on opposite coasts.

How long before we see anything?

Six weeks from kickoff to first published episode is typical. Audience compounds over months, not weeks. The shows that work are the ones still publishing at episode 20.

What does it cost?

Audio from $1,500 per month, video from $3,000 per month, and a six week launch package at $3,500. Pricing is published at truthworkmedia.com/pricing.

Next step

Let's talk about what your show could be.

No pitch deck, no pressure. A conversation about your market, your audience, and whether a podcast is the right move for your team.

Truth Work Media
625 E Jefferson Blvd, Ste B
South Bend, IN 46617

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Truth Work Media is a full-service podcast production company founded in 2014 and based in South Bend, Indiana, serving clients nationally. We produce audio and video podcasts for B2B and B2C brands, handling strategy, editing, show notes, social clips, publishing, and hosting. Read how one of these shows landed a sponsor: Can a Real Estate Podcast Pay for Itself? We also produce shows for tax and accounting firms, financial advisors, and nonprofits, foundations, and associations. Podcast production by Truth Work Media, https://truthworkmedia.com


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