Today’s business landscape is packed with noise. The proliferation of social media, online communities, and 24/7 newsfeeds has left business leaders struggling to cut through the static and connect with their target audiences in a meaningful way. That’s why you need to start a B2B podcast. B2B podcasts are becoming one of the most effective tools for B2B marketers looking to build trust, engagement, and brand awareness. Listeners are willing to give you up to an hour of their time because they think you have something valuable to say. Let’s take a look at everything you need to get started on the road to success!
What Is A B2B Podcast?
A B2B podcast is a show that you record, distribute and track via social media. If you’ve ever listened to a podcast, you know they’re gaining a lot of popularity. B2B podcasts are a great way to connect with your audience, grow your brand, and share valuable insights from experts in your industry. Depending on the format of your show, you can upload your episodes via podcast platforms like iTunes, SoundCloud, Google Play or Stitcher. On these platforms, you can also track the number of listens, engagement and shares your episodes get.
Why You Should Start A B2B Podcast Now
Now is the perfect time to get your B2B podcast up and running. The B2B marketing landscape is a particularly fertile one, especially when you consider that marketers have yet to transition to a more personalized and targeted approach. There is also a high demand for influencers and expert interviews. And then there’s the fact that podcasting is experiencing a massive upswing. It’s a great time to get in on the action and generate sales for your business.
Things To Know Before Starting A B2B Podcast
Listen to your target audience – Before you even think about jumping into the content creation process, you need to get specific data. You need to know exactly who you are targeting, so you can create an authentic experience for your ideal customers. Be authentic and genuine – Podcasts are a two-way street, and you’ll only succeed if you’re being honest and transparent. People want to know who you are and what you stand for. They want to know that you’re human. They want to know that you’re not trying to sell them something. Make sure you have the right tools – You need the right equipment to make sure your podcast sounds as good as it can. You don’t need anything fancy, but it’s super important that you sound good. Your audience will trust you more if they can hear you clearly. Get your social media presence ready – If you want to drive traffic to your podcast, you have to have a great social media presence. You can’t just post your episodes and expect people to find them. You have to make sure that your episodes are discoverable and that people can find them easily.
The Best Tools For Starting A B2B Podcast
There are so many different tools that can help you get your B2B podcast up and running. Here are some of the most important ones to consider: A blog: Even if you’re not yet ready to launch your podcast, you can still start establishing your brand identity by starting a blog. You can use this as a place to showcase your expertise and share your knowledge with your target audience. A website: If you want to become a thought leader in your industry, you have to have a website. If you think that your podcast episodes are enough to establish your authority, you are sadly mistaken. Your website is where you can showcase your bio, your podcasts, and any other content that you want to publish. It’s also where you can direct traffic to get people engaged with your brand. A discovery tool: When you’re first starting out, it can be really difficult to get your podcast episodes in front of your ideal customers. That’s why it’s super important to have a discovery tool that allows you to get distributed and promoted on different platforms.
Step 1: Find Your Voice
Before you jump into content creation, you need to find your voice. This means that you need to sit down and define your brand’s unique identity. What are you trying to say to your ideal customers? What do you want to stand for? It’s helpful to start by writing down some big ideas. Then, look for ways to translate those ideas into the B2B podcast that you want to create. You can also start by listening to some of your favorite podcasts. Evaluate what makes those podcasts great and see if there are any elements that you can borrow.
Step 2: Choose Your Topic(s)
What kind of topics will your B2B podcast cover? Ideally, you want to have a few different topics that you can mix and match, depending on what your ideal customers want to listen to. Topics like marketing, sales, leadership, entrepreneurship, and technology are great B2B topics that are easy to translate into podcast content. Once you’ve decided on your topics, you can start to think about how they work together as a whole.
Step 3: Find The Right Co-host(s)
Are you going to host your podcast solo, or are you going to find a co-host? Having a co-host can be really helpful. It can give you a chance to step back from the spotlight and get some different perspectives on your topics. However, you need to make sure that you choose someone who is a good fit for your podcast. You need to make sure that they have the right expertise, personality, and energy level. You also need to make sure that you both have the time and energy to host the podcast. Podcasting requires a lot of work behind the scenes, so you need to make sure that you both have the time to do that work.
Step 4: Writing The Script
How do you develop a B2B podcast script that people love? First, you need to think about your format. Will you be doing solo episodes or will you be interviewing guests? Next, you need to think about your tone. What is your overall approach to the podcast? What do you want your guests and listeners to walk away with? Finally, you need to start writing. It can be helpful to think about your most memorable moments from podcasts you’ve listened to. What makes those moments so great? How can you incorporate those elements into your own podcast?
Step 5: Recording Day
Are you ready to hit record? If you’ve done your research, you have a clear idea of what you want to say and how you want to say it. But what happens if you get nervous and start to trip over your words? What if your guests get nervous and trip over their words? That’s why it’s important to keep a few things in mind before you hit record. First, make sure that you’re in a comfortable space. You want to make sure that there are no distractions and that you’re in a good head space. Second, try to stay ahead of the game. Make sure that all of your equipment is set up, your guest is ready to go, and you’ve planned out your segments.
Step 6: Track Your Progress
Podcasting is a long game. It can take a while before you start to see the benefits of your efforts. That’s why you need to track your progress. You need to know how many people are listening to your podcasts and where they’re coming from. You need to know what they’re taking away from your content and how they’re engaging with your episodes. You also need to know what you can improve upon. There are a lot of ways to track your progress, but one of the best ways is to use a podcast software. It will help you track how many people are listening to your episodes, where they’re coming from, and how they’re engaging with your content.
