Why Your Business Needs a Video Podcast

Why Your Business Needs a Video Podcast

by: Makenna Smith
Published on: October 14, 2022

You probably know that video podcasts are growing rapidly on social media. According to a study by Statista, as of June this year, the number of video views on Facebook exceeded 3 billion every day. Videos on Instagram also continue to grow at an astonishing rate. As a result, more and more businesses are using video as a way to reach their audience and advertise their products or services. Whether you’re launching a new product, trying to attract new customers, or trying to bring your company to the next level, you might be thinking about incorporating video into your marketing strategy. But why would you want to use video for your podcast? Keep reading for some useful tips on why your business needs a video podcast.

What is a video podcast?

A video podcast is a video series that you release on a schedule. Some examples of video podcasts are: business tips, marketing strategy from your company leaders, tutorials that showcase how your products work, and company culture videos. A video podcast provides an opportunity to showcase your products in action and allow your customers to get to know your company on a more personal level. It’s important to note that a video podcast isn’t just a video version of your podcast. A video podcast is a series of videos that is released on a specific schedule. You can release one video a week, one video a month, or even one video a day. It’s up to you.

Why use a video podcast?

Now that we’ve established what a video podcast is, let’s take a look at some of the benefits of incorporating video into your marketing strategy. The first and most obvious reason to use video in your marketing strategy is that it’s more engaging than a written post. If you want to get your audience’s attention, video is a great way to do that. Another reason to use video in your marketing strategy is that it allows you to be more human and real. When you’re making a video, you can show your genuine, authentic personality. Another benefit of video in marketing is that it makes you more trustworthy. Humans are visual creatures. We respond much more to visual stimuli than we do written content.

Getting started on your video podcast

Before you jump in and start filming, make sure you know what you want to say. Having an outline or some prompts in front of you will help you stay on track and focused so you don’t get lost. It is also important to know your overall goal. Why are you creating this video? What do you want to achieve with it? Another important tip for creating effective video content is to keep your video short. Most people won’t spend a lot of time on a long, drawn-out video. Finally, using a script is important because it will help you to organize your thoughts and stay focused. You don’t have to follow it word for word, but it’s a good idea to have a script to follow so you don’t get off track.

4 Types of Video Podcasts

There are a few types of video you can use in your marketing strategy, including:

  1. Explainer Videos – Explainer videos are a great way to introduce your product or service. These videos can show how your product works, walk your customers through the buying process, or provide additional information about your company.
  2. Behind-the-Scenes Videos – Another type of video you can use in your marketing strategy is the behind-the-scenes video. These videos take your audience behind the scenes at your company, giving them a more personal look at your employees, your office, or your process.
  3. Walk-through Videos – Walk-through videos are similar to an explainer video, but instead of introducing your product, it walks your customers through a problem and shows them how your product solves their problem.
  4. Promos and Teasers – You can also use video to release promos or teasers for your future content. This is a great way to make your audience excited about what you have coming to the blog and social media channels.

Video is one of the most powerful forms of marketing available. It’s visual, it allows you to connect with your customers on a more personal level, and it’s proven to increase engagement and improve sales. If you’ve been wondering how you can incorporate video into your marketing strategy, now is the time. Video is growing rapidly on social media, and it’s a great way to reach your audience and show them what your company is all about. When creating your video content, keep these tips in mind to create effective video that your customers will love.

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