Establishing a B2B podcast is the first step in reaching your audience and proving your brand’s value. But your B2B podcast needs a Youtube channel if you desire to create a competitive B2B marketing strategy. As with any other form of marketing strategy, a B2B company must consider how to spread the word about its podcasts and get its products in front of consumers.
Keep reading for reasons on why your B2B podcast needs a YouTube channel.
A Solid Platform For B2B Marketing
It’s true that YouTube has become a very broad platform. But it is so broad it means it’s even more important to know how to position your content effectively. YouTube is perhaps the most popular video platform in the world. It’s also the second largest search engine after Google. This makes it an ideal platform for B2B companies to use to promote their podcasts. Your B2B podcast needs a YouTube channel so you can share industry-specific videos, host training content, and even create explainer videos to be more effective at spreading your content.
With the ability to target a specific audience, the reach of B2B content really can’t be replicated on other platforms.
Repurpose Content On YouTube
While podcast creation can be extremely time consuming, you can speed up the process by repurposing content you’ve already created. If you’re already producing content for your website and blog, you could host videos on your YouTube channel as well. Be sure to abide by the YouTube community guidelines, however, so you don’t get in trouble with the site. You can use visual content such as photos or images to create video content for your YouTube channel.
YouTube And B2B Consumerism
One of the most commonly cited reasons for watching B2B content on YouTube is that customers are already engaging with the platform before making a purchase. This means that your videos could be viewed by customers at a point before they even know they need your product or service. A recent study by Brightcove found that a staggering 90% of customers say they watch online videos related to their purchase decision. What’s more, those who watched videos were 2.5 times more likely to purchase the product than those who didn’t watch any videos at all. When it comes to B2B marketing, this could be one of the best reasons for hosting your content on YouTube.
If you can reach your customers at a point when they don’t even know they need your product or service, you are in a great position to win new business.
Host Your B2B Podcast On YouTube
You might not host all of your content on your YouTube channel, but you could at least consider hosting your podcast episodes there. Podcasts are audio-only while videos are, well, visual. This means the audio in your podcast might be difficult for some to hear. If you are particularly worried about accessibility, you could choose to host your podcast episodes on YouTube. You can provide the video transcript via Google Drive or in the show notes. You can also consider adding subtitles to your videos if they are particularly long. This will help increase accessibility further and is something most video editing software allows you to do.
YouTube Channel: Content Strategy Trends
Your B2B podcast needs a YouTube channel so that you can place your business you in a competitive position. Hosting your podcast on YouTube, places you in the company of some of the biggest B2B companies in the world. Examples include GE, IBM, and Microsoft, who all host their podcasts on YouTube. It’s also something that is becoming increasingly expected of B2B companies as the demand for content grows.
Podcasting On YouTube Tips
If you are hosting your podcasts on YouTube, there are a few ways in which you can make them more effective. Consider adding a YouTube thumbnail that corresponds to the cover of your podcast. This should be a still image from the podcast episode with branding and information clearly visible. You should also add a description to the video so that people can learn more about the content without having to watch it. If your podcast episodes are long, you could consider splitting each one into two shorter videos. This will help make the content more accessible and easy to digest.
Finally, you should consider adding your podcast to YouTube’s hosted podcast service, where you can have playlists of your episodes appear on the homepage next to other content hosted on the platform. This will allow your videos to be even more discoverable and make it easier for customers to find your podcast.
Hosting your B2B podcast on YouTube is a surefire way to make it more visible to your audience. And while there might be a few challenges involved with this approach, they are nothing compared to the benefits of hosting your podcast on YouTube. This is the perfect place to reach your audience and make your content more accessible. You’ll also be able to reach a wider audience than just your podcast subscribers, making your content even more effective.
